The Workshop presents our Introduction to Framing and Narratives 1-day, in-person training. This training is designed for people who want to talk more effectively about their issues to deepen understanding, unlock action, and build support for the solutions needed in their area. 

Many people are looking for a clearer, more consistent and more impactful way of talking about their work. They want their communications to deepen understanding and unlock action. 

The Workshop’s introduction to framing and narratives training is a broad, entry level course to help people shift how they talk to achieve these goals - whether you’re all in the same organisation, or individuals or groups working on similar issues.

It is for any one who communicates: champions of better communications including leaders in an organisation, policy people, and communications practitioners. You may want to come as an individual or as a group from your organisation. Is a great way to start embedding the strategies across an organisation and helping your people to understand why this approach works. 

Date: Thursday 27 March 2025
Location: Auckland (location TBC)

Please arrive at 8.30 to allow time to get settled in and meet the other participants and trainers. Morning tea and lunch will be provided as well as coffee and tea on arrival.

WHAT YOU WILL LEARN:

• How to create long lasting solutions by shifting how people think and talk about your topic
• How to see the current unhelpful ways people think and talk about your topic AND move to helpful ways of talking that will shift people's thinking
• Who to work with for greatest impact. The difference between the loudest people and those who have the ability to bring about change
• Why having a concrete meaningful vision for a better world is critical for opening a door for people to think deeply and differently about the big problems and solutions
• Why connecting with what matters to people is key to them engaging with information in new and different ways. And why what matters to most people is often not what we assume
• How to frame better explanations for people. Why explanatory pathways with clear cause and effects are more impactful than facts and data on their own

WHAT WILL YOU LEAVE WITH:

• A new lens through which to approach your communications
• A framework to identify the communications around you and their likely effect on people’s thinking   
• An understanding of the challenges you face  
• A set of strategies to connect with people and deepen their thinking on your issues
• A template to create effective stories and to think about your strategic media and communication
• A renewed sense of hope

WHO SHOULD ATTEND?

Scientists, researchers, writers, advocates, campaigners, communicators, organisers, fundraisers, policy makers, and leaders of organisations who want to deepen people’s thinking on complex issues.

Anyone who wants to motivate people to support big social and environmental issues over the long-term, and build a more just, sustainable and democratic world.

EARLY BIRD PRICING: Available until the end of 23 February 2024


WHAT PEOPLE SAY ABOUT THIS TRAINING

“It is worth every cent! This is an evidence based, well paced, informative and thought provoking course that will leave you with a renewed sense of clarity about your vision, purpose and skills to make it all happen!” - Aych McArdle, Curative

"Absolutely do it, it is one of the biggest things I point to that has helped me strengthen my mahi in social justice "

"During the course of the day, all I could think was how great it would be if all our politicians, media and decision-makers could take this course! What a different world we might live in!" - Georgina Morrison, Environment Hubs Aotearoa

"I appreciated having the full day to absorb all the information and delivered in a way with examples, kōrero, and questions from attendees interwoven. The trainers, Julie and Minette, were wonderful and it was clear that they both hold a wealth of knowledge, and able to draw from relevant examples to enrich the delivery. Thank you! “ - Stephanie Xie

"100% recommend it - offers such helpful frames, tools and ways to really shift how we talk about our mahi and to understand why some of the current ways we talk about it is getting us no where" - Joy Davidson, CAYAD, Auckland Council

"It will change how you communicate and lift off a level of stress and negativity when you shift your focus to persuadables and leading with the right values." - Patrick Gifford, Community Impact, Auckland Council

You can learn more about our work at our website: https://www.theworkshop.org.nz/